"about a 50% market share for books sold online (that’s ebooks and printed books sold via the Internet)" http://www.digitalbookworld.com/2013/is-amazon-invincible/
You don't even need to not sell through Amazon to compete with them, just be willing to take a smaller cut with competitors that give you a more favorable terms (allowing them to undercut Amazon).
That sounds like a recipe for success to me. What about you?
"about a 50% market share for books sold online (that’s ebooks and printed books sold via the Internet)" http://www.digitalbookworld.com/2013/is-amazon-invincible/
You don't even need to not sell through Amazon to compete with them, just be willing to take a smaller cut with competitors that give you a more favorable terms (allowing them to undercut Amazon).