Pmg Donahoe says systems don't store address info long term (>30 days) and are not linked nationwide
They ask us how to monitize last mile or get new revenue. I suggested giving patrons data on what pieces went through sorters. Have a table view where you see letters processed that day. You could know what will be in your mailbox. You could see history of when stuff gets mailed to you. So many possibilities.
USPS really has no profit thinking mindset whatsoever. Coming from telecom it's polar opposite.
If bed bath & beyond mails a $5 coupon, ad space on the patrons table view could be sold to linens n things or Wally (like my online bank transactions). This is just the beginning
We know (without any help from electrons) who gets arrested, where they work, car they drive, marital status, divorced or about to be, kids, age, political involvement, Prime customer, when they are home and when they are not, animal lover, catalogue orderer/receiver, has parents at home, previous city, tax bill, Cable/telco/direct tv, lawn service/snow removal, ultra rich and ultra poor. We see changes first too, often before they even tell other family members.
Imagine a good analyst having at it with just the to/from addresses / names.
The USPS has no clue, not even a crumb of a clue, how valuable letters, flats and parcels are to a company who wants to acquire new customers.
They ask us how to monitize last mile or get new revenue. I suggested giving patrons data on what pieces went through sorters. Have a table view where you see letters processed that day. You could know what will be in your mailbox. You could see history of when stuff gets mailed to you. So many possibilities.
USPS really has no profit thinking mindset whatsoever. Coming from telecom it's polar opposite.
If bed bath & beyond mails a $5 coupon, ad space on the patrons table view could be sold to linens n things or Wally (like my online bank transactions). This is just the beginning
We know (without any help from electrons) who gets arrested, where they work, car they drive, marital status, divorced or about to be, kids, age, political involvement, Prime customer, when they are home and when they are not, animal lover, catalogue orderer/receiver, has parents at home, previous city, tax bill, Cable/telco/direct tv, lawn service/snow removal, ultra rich and ultra poor. We see changes first too, often before they even tell other family members.
Imagine a good analyst having at it with just the to/from addresses / names.
The USPS has no clue, not even a crumb of a clue, how valuable letters, flats and parcels are to a company who wants to acquire new customers.
Ahh.. oh well..
By the way, the USPS takes no taxpayer money...