Ahaha. Yah I was surprised to see no relation. Or perhaps there is one that we don't know ? I thought maybe they were a Canadian company, but they don't seem to be...

If they aren't hockey related, at least they could have gone all out with hockey branding and terminology!

I believe I've read in the past that its a play on "Ad-Hoc".

Yes, also disappointed its not about hockey.

Not even with ice hockey!