It's actually the only issue I have with Pebble. They are all amazing and unicorns, but why on Earth intentionally confuse people to think they're buying an e-ink display? It's not e-ink, it's e-paper, a fancy name for something that is not the thing that uses zero energy when not updating.
So it was with the original Pebble, and then, just like now, most people don't know the difference. "E-paper" is commonly understood as "the stuff Kindles are made of".
I actually asked them about it during the original Pebble campaign, because you couldn't really tell if the display is e-ink even though they strongly implied so. I don't recall getting any response.
It's actually the only issue I have with Pebble. They are all amazing and unicorns, but why on Earth intentionally confuse people to think they're buying an e-ink display? It's not e-ink, it's e-paper, a fancy name for something that is not the thing that uses zero energy when not updating.