The article's title is "How they played you like a fool" but in the article I feel like all I see are marketing gimmicks for the brand over and over.
Each item is basically a small marketing paragraph why beats did it in spite of the nerds telling them they had inferior quality and were overpriced, and then a big picture of a celebrity trying to look cool wearing beats.
#1. They found the golden niche
#2. They Ignored the critics and naysayers
#3. They pulled on the biggest celeb names they could find
#4. They looked at what consumers wanted, then made it
#5. They trusted their gut and risked it all
#6. They moved fast
#7. They had BIG brand help
#8. Don’t get cocky, never think you are done
This list reads like they are writing for the what used to be the underdog (Apple) but instead selling garbage to people who dont know any better.
I think the "you" here is both the customer, and the reasonable person who thinks you should make money buy selling the best product for the best price possible.
Beats has more money than you (probably) and me (definitely), and for some people, that's what's important. Not the "how" or "why" or "should", but "can".
Each item is basically a small marketing paragraph why beats did it in spite of the nerds telling them they had inferior quality and were overpriced, and then a big picture of a celebrity trying to look cool wearing beats.
#1. They found the golden niche
#2. They Ignored the critics and naysayers
#3. They pulled on the biggest celeb names they could find
#4. They looked at what consumers wanted, then made it
#5. They trusted their gut and risked it all
#6. They moved fast
#7. They had BIG brand help
#8. Don’t get cocky, never think you are done
This list reads like they are writing for the what used to be the underdog (Apple) but instead selling garbage to people who dont know any better.
Why should I laud this company?