Our thoughts exactly. We didn't mention the killerstartups.com name because we thought it was more appropiate (mabye it wasn't a good idea.) KillerStartups.com was launched in January 2007 and it's getting a good number of visitors per day (90k). And yes, we did pay mid-six figures for Startups.com (ouch :)
I'd say that not having their blog linked all over the home page earns them a credibility point.
(The TC post linked from their FAQ says the domain cost 'mid-six-figures'. Ouch.)