Ad blockers should develop a way for sites to know if a user is using the ad blocker. It's not about advertisers winning it's about people that pay for hosting with the expectation they will make ad revenue from their content. I feel like ad blockers is pushing us towards the "comcast pay per channel" type internet.

The fact is a majority of sites need to make money from their content. So they can sell ads, or related products, or paid access or just beg like wikipedia but there has to be some potential to make money or a majority of sites cease to exist.