She repeatedly made comments about her work being good but her publishers wanting something "commercial". Maybe she should have tried to make something people wanted instead of something she thought they should want.
It's one of the hardest things to wrap your mind around going into business - people buy what they want. If you deliver what they want, they'll buy from you. If you don't, they won't.
They don't buy what you'd like them to buy, or what you think they should buy, or what you yourself would buy. They buy what they want to buy. If you can line that up with them, you can sell to people.
> Most people think first of what they want to express or make, then find the audience for their idea. You must work the opposite angle, thinking first of the public. You need to keep your focus on their changing needs, the trends that are washing through them. Beginning with their demand, you create the appropriate supply
