Outside of the privacy/security win for users and the PR win for Microsoft, it is likely to provide a business advantage depending on how they incorporate this data in Bing Ads.
Right now, you can get Bing organic query data in Google Analytics and other web analytics tools. This is invaluable to marketers, and even more so now that Google's organic data only shows up as "not provided."
If the Bing Ads team provides organic data within the Bing Ads platform like Google AdWords does, that is a reason to get people using their ad platform.
Not sure offhand if that data will exist in some form via Bing Webmaster Tools as well, but right now in Google land, the only two places you can get organic query data are AdWords and Webmaster Tools.
Right now, you can get Bing organic query data in Google Analytics and other web analytics tools. This is invaluable to marketers, and even more so now that Google's organic data only shows up as "not provided."
If the Bing Ads team provides organic data within the Bing Ads platform like Google AdWords does, that is a reason to get people using their ad platform.
Not sure offhand if that data will exist in some form via Bing Webmaster Tools as well, but right now in Google land, the only two places you can get organic query data are AdWords and Webmaster Tools.