Total streaming revenue might realistically drop by 30-50%, assuming a large fraction of Spotify etc users cancel while Apple Music is free.
Catalog sales will take a hit too, a large hit for iTunes sales. Probably less for other channels.
And artists with new records coming out now will likely take the biggest hit. On the other hand, no one releases records in the summer.
October begins the new indie release year, so maybe the timing is almost as good as it could be.
Total streaming revenue might realistically drop by 30-50%, assuming a large fraction of Spotify etc users cancel while Apple Music is free.
Catalog sales will take a hit too, a large hit for iTunes sales. Probably less for other channels.
And artists with new records coming out now will likely take the biggest hit. On the other hand, no one releases records in the summer.
October begins the new indie release year, so maybe the timing is almost as good as it could be.