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There are something like 10 robo advisors. If a competitor could undercut wealthfront and get more business, why wouldn't they?


if the increase in businesses does not offset the decrease in prices

lets say you charge X instead of Y%

now assume that on average, others are charging 2X after calculating individual percentages

if you only get 30% more clients charging X instead of 2X you're actually making less money.


The entire VC-based economy is designed around using capital investment to buy time to grow your audience with low proces.




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