While the idea is interesting, I am curious what would be the market for a newer index? This combined with creating and maintaining a market to run this index, it will be an expensive proposition.
Why does it have to be expensive ? Imagine you live in Texas and already have high exposure to Texas real estate. It's reasonable to be able to construct a index fund ex texas real estate, as an example. Better tailor your investment options to your actual risks
Not from the customer front but on the operations front.
To clarify, even if you have an index, there must be enough liquidity to run a market where your index is trading. In the early days with less liquidity the company will need to pick up some of the orders. This at the end depending on the value proposition might turn out to be costly.
Ah ok. I see what you meant when Folio was mentioned. I was thinking something else. I was building something like that but don't have the tech capabilities so had stopped.
