Zynga did have some scammy offers but they only accounted for a minority of their revenue. As of right now they've removed all of their CPA offers and the VCs are surely aware of the ruckus they caused. So while "crime" may have helped Zynga get to where they are now, I don't think it will be a large factor in determining their success going forward.

The problem is not that Zynga won't be scamming anymore.

The problem is that they wouldn't have gotten this far without scams.

Is it now acceptable to scam your way into profitability now? Zynga is now telling every startup a resounding Yes.

agreed. would love to know how all the negative PR affected valuation the fundraising process