This trend will benefit big companies and harm small local companies.
Hiring abroad is not as easy as you might think, usually you need to establish legal presence in the other country and other requirements. And who has resources to do that? Bingo, big companies. Small local companies will be left unable to compete, as they will be forced to hire locally, at higher expense.
Good ads can teach you a lesson about copywriting or storytelling, cookie banners are pure time wasters.