It's cruel to pick on a poor unemployed entrepreneur. On the other hand, it's no crueler than life itself has been, and it might save some others, so let me apologize in advance and then say that:
Karma Kids Yoga — a yoga practice focused on young children and pregnant women.
... may be a Replacement Revenue Strategy, but I am not convinced it is Decent. It sounds like a terrible business idea. By definition your target market is constantly turning over -- mothers these days have one or two kids, maybe three at the outside, and those kids don't stay young for long. You build a clientele, and then that clientele graduates and you need a whole new clientele. And the plan doesn't scale -- you're limited to recruiting from a very specific demographic in one very specific location.
And it's not as if you're selling baby food, or strollers, or something that every mother actually needs -- you probably can't even net 100% of the mothers who live in your neighborhood and practice yoga [1], since anyone can practice yoga on their own, and the economy is in the dumps.
"It sounds like a terrible business idea. By definition your target market is constantly turning over -- mothers these days have one or two kids, maybe three at the outside, and those kids don't stay young for long. You build a clientele, and then that clientele graduates and you need a whole new clientele."
I wonder if the outcome would be different if she targeted elderly.
It seems like a better market both thanks to demographics and IMHO also as value provided to the customers (and society in general) would be higher.
may be a Replacement Revenue Strategy, but I am not convinced it is Decent.
That was my thought - but for different reasons.
Whenever anyone talks about starting a Yoga (or other fitness) startup it usually strikes me as a field full of "false guru's" and depending on "sheep" followers.
I know that is a stereotype and such setups are mixed among plenty of non-scams. But even so it seems like a minefield of a business to get into (especially if you enroach on a guru's turf!).
(I'd say fitness is very very high on the list of businesses I would never touch)
It's cruel to pick on a poor unemployed entrepreneur. On the other hand, it's no crueler than life itself has been, and it might save some others, so let me apologize in advance and then say that:
Karma Kids Yoga — a yoga practice focused on young children and pregnant women.
... may be a Replacement Revenue Strategy, but I am not convinced it is Decent. It sounds like a terrible business idea. By definition your target market is constantly turning over -- mothers these days have one or two kids, maybe three at the outside, and those kids don't stay young for long. You build a clientele, and then that clientele graduates and you need a whole new clientele. And the plan doesn't scale -- you're limited to recruiting from a very specific demographic in one very specific location.
And it's not as if you're selling baby food, or strollers, or something that every mother actually needs -- you probably can't even net 100% of the mothers who live in your neighborhood and practice yoga [1], since anyone can practice yoga on their own, and the economy is in the dumps.