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"It sounds like a terrible business idea. By definition your target market is constantly turning over -- mothers these days have one or two kids, maybe three at the outside, and those kids don't stay young for long. You build a clientele, and then that clientele graduates and you need a whole new clientele."

I wonder if the outcome would be different if she targeted elderly.

It seems like a better market both thanks to demographics and IMHO also as value provided to the customers (and society in general) would be higher.



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