This sounds like a useful service. But let's get our terms clear:
> no debt
You get money now for money you are expected to give back later. That's debt. (It's not a loan as such.)
> no discounts
Their own screenshots show an example where you only get 94% of the expected annual dollar value of your contracts. That's a discount. (That you grant to your investors, not to your customers.)
I'm not an accountant, but this may not be accounting debt. It may sound like debt to you, but selling accounts receivable is a one-time transaction that sells off assets. Your balance sheet no longer includes those assets (in this case subscription payments). Taking on debt means that debt is on your balance sheet. Investors hate debt (they don't want to give you money to pay someone else back), so if you're trying to raise money, it's better to have a smaller balance sheet than a balance sheet full of debt.
I think what the parent is saying here is that while it might not "technically" be debt and might not "technically" qualify as a discount, both are still occuring from any practical perspective.
It smells like debt, it tastes like debt, it feels like debt, but its technically not debt by an accounting definition. But if it smells like it, feels like it, tastes like it, then isn't it really just debt?
Specifically in terms of the "discount", I actually think the discount is extremely fair here. Essentially "the bank" (pipe.com in this case) is taking a 6% discount on an annual contract based on extrapolated monthly or quarterly payments from a client. Yes 6% seems significant. But how often do most startups already offer 10-20% discounts for annual contracts already? How often have you seen $99 a month or $999 per year as an option when signing up for a service? That's a 20% discount. But in Pipe's case, they extrapolate $99 a month out to $1,188 and then take a 6% rake off of that, leaving the startup with $1,116.72. That's actually better than the $999 the company would get from collecting the annual contract directly. So in some way I could argue that there really is no discount here, just "fees".
I think that is what the parent comment is trying to get across and I think it is valid. With all that being said, I still think the service fills a vital role and is valuable for an early stage startup. If you are bootstrapping a SaaS for example, you could benefit from launching and your first 100 users essentially pay you annually. In the example above (a service that sells at $99 /mo), you would get $111,672 the first month to fund your project. For a solo founder that would be incredible. Now let's say they average 30 new users each month after that's $33,501.60 per month. You could easily build a solid business without taking on angel or seed investments (which usually come at costly equity exchanges). Even if the company still took on VC funds 18 months down the road in a series A, they would be doing it at a far better valuation which leaves more on the table for the founders and employees.
At some point you would want to transition off of this model. But you could wait until your monthly revenues fully cover your expenses. This is a critical threshold that companies often struggle to get to because it usually takes a minimum of a year to get to that level of growth, sometimes much longer. This is why VC exists. Even if you already had VC funding this model will extend your burn chart allowing you to take less VC money because all your VC funds are going towards accelerating growth instead of maintaining the business.
This topic came up in Matt Levine’s column a day or two ago[1]. There are supply chain financing companies that let a big business pay suppliers after eg 90 days while the intermidiary pays those companies earlier (at a discount). The theory was that it makes the companies accounts look more appealing (having a lot of accounts payable supposedly implies you’re efficiently using cash by not paying suppliers until later).
Yeah, the FAQ makes it sound like it's different because they 'buy your recurring revenue'.. but I'm sure if you lost that overnight you'd still owe back the... 'sale price', so it is just plain old debt.
'Supply' chain financing for hip small SaaS businesses.
> but I'm sure if you lost that overnight you'd still owe back the... 'sale price', so it is just plain old debt
I'm actually not sure about that. Maybe it's the buyer who carries the risk of the customer not paying for the contract. Maybe. It would be great if a company that provides financial services actually explained said services.
That part is not clear. From the buyer perspective though, unless I intend to use it, or the seller gives me a pretty steep discount, this is equivalent to buying “cash”... so it’s generally a bad investment?
I think the numbers may work for the seller because the incremental cost of an additional SaaS subscriber is about $0. But a company needing funding doesn’t inspire a lot of confidence to buy a low upside asset from.
If these would be ANNUAL contracts, and the factoring company took on the risk (as with Affirm or BNPL solutions) then it wouldn't be debt. But these are NOT guaranteed future cashflows.
What happens if a customer churns? "swap out churned contracts with active ones". Yikes.
What if there are no active contracts left? You've just defaulted on that loan.
The marketing seems to suggest that the investor is taking the risk - that is simply NOT true. It's a regular loan, which isn't a bad thing, and isn't easy to come by for many startups, but the tricky marketing is a major turn off.
"Eligibility is determined based on a combination of factors, including overall processing volume and history on Stripe. ... Repayment is collected automatically through a percentage of Stripe sales"
Slight differences. Square and Stripe extend the credit themselves, where Pipe is acting as a securitization platform for the committed revenue.
It’s all credit card revenue factoring essentially, but the nuance is important depending on if you’re the business, the acquirer, or an investor, what your borrowing cost or yield expectations are, and if this type of financing product (if you’re the business) is a better deal than going to get a loan or diluting your equity.
Thanks. Re: the last part, sounds like Stripe and Square also don't charge interest or equity. (I don't have any stake in any of these companies, but I do run a small business)
The one time fee they’re charging could be considered front loaded interest. You have to take fees and interest * duration into account when comparing a loan’s total cost apples to apples.
To your point, all of these products preserve your equity arrangement.
Hassle-free quick loan offer based on your Stripe data. Stripe does it. Pipe does it. I might have come across one more lender in the past. Who else is out there?
It's a scary time in tech when end-users are literally seen as an unrealized capital asset to be speculatively sold directly to investors. There's something dehumanizing about this that I can't quite put my finger on.
I'm sorry that the curtain has been pulled from your eyes this morning. But this has been the case for a very long time.
I used to work in the home alarm industry. Nearly every company operates this way. They have big banks behind them (the one I had worked with used Blackstone Capital and Goldman Sachs) who would pay out a 5 year contract up front. So when they sold you a new alarm in your home for $30-$50 a month, they would take your contract to the bank and get a 5 year payout on that instantly.
This is why it is so hard to get an alarm company to go away. If you cancel, they have to give back several years of your money that you haven't even paid them yet. Essentially the alarm company has already spent the money that you aren't even going to pay them for another 3-4 years. So when you cancel, they need to go sell another contract in order to pay the bank back for your cancellation. Now imagine if the guy who's contract they sold to cover your cancellation also cancels... yeah, its pretty darn close to a Ponzi scheme.
I know a guy who operates a commercial water delivery company. It works the same way. He gets 24-36 month payouts on water delivery contracts. He gets paid upfront by a bank before the customer has even made their first payment.
Car dealerships are selling credit notes and trading inventory that they don't even own. Home mortgage companies take your mortgage, bundle it up with a bunch of other people, some who have worse credit than you, and some who have more credit than you, and they sell it off to a bigger bank as a nice beautiful collage of mortgages called a mortgage bundle.
Sometimes you don't want to know how the sausage is made. And in today's economy, banks are making sausages with some pretty nasty shit.
Venture _capitalists_ and angel _investors_ are money focused? Who would've thought it. They want to buy a portion of your business because (they hope) it will make them richer, if they also think it's a good idea that is just a bonus.
This website isn't really user friendly I still don't know what the product is. Sounds like you can sell your customer subscriptions to someone else and get cash now.
I had the same thought. Actually a very old fashioned way of raising cash flow. Still commonly used in the fashion industry because the clothing maker normally doesn’t get paid until the item sells all the way through to the end customer.
@Pipe folks: faq doesn’t mention what institutional investor requirements are. Is there information available without going through the Contact Us funnel?
What are the benefits of doing something like this vs. just getting a loan from a bank? If you already have ARR it’s easy to get a loan. A loan seems both more flexible and cheaper than this.
Most standard bank loans won't give money to SaaS companies because they don't have physical assets to back up the loan and the founders won't make personal guarantees. SVBs venture debt is really only available to venture-funded businesses that are likely to raise another round.
There are specialized lenders now though that know how to properly vet and value recurring revenue:
Lighter Capital
Clearbanc
Capchase
Flywheel by HustleFund
This raises a wild thought exercise for me. Barring any similarities to a Pay Day loan. Would you use a service like this for your own annual salary? What could you do with the lump sum that you would otherwise have trouble accomplishing?
I would consider this on an occasional basis (eg example 1 once a lifetime).
You could (for example) buy a house by using the money as a down payment. Useful if the timing of lease ending/buy opportunities don’t line up with savings schedule. Smaller opportunities for house renovations or remodels etc.
You could invest that cash flow up front. 2020 was a very profitable year in the stock market... especially if you invested after Feb 20th. You’d make more money than if you invested in 24 chunks bimonthly. So if you had this service you could make some money when you see an opportunity (also risky). “Time value of money”.
On the smaller scale, you could use a similar advance service to semi-monthly buy bulk food purchases if you typically don’t make enough to afford big shopping trips. Not everyone is wealthy, and being poor is expensive. Being able to buy food you know you use in bulk will be cheaper per meal, you just need enough in your checking account to afford that one big expense.
But if i (for example) invested 20% of my salary normally, and then one day the market totally crashed, i might consider it if i had the opportunity too borrow all20% of my upcoming yearly salary to invest in a dip instead of trickling that 20% over the year while the recovering market eats my gains.
But yeah trying to game the market typically isn't advised. But also, if you know what you're doing and you can afford the losses, then let people make their own financial decisions.
Meh, stock market is mostly a casino for the retail investor. If you told the bank you want a loan to pop in the stock market they'd reject you rightly so :-)
This sounds very similar to lot of invoice based cash advance services in India.
As invoices for recurring or one time services rendered to other companies are generally T+30 or even longer, small and mid size companies uses these invoices for getting cash in advance to keep their cash flow going. And the invoices are rated like loans based on how trusted the company who is being invoiced is.
It is a very interesting business I learned about only few years back but must have been in some form or other since when invoice like instruments began to be used.
Yeah. Some of my friends lent through https://www.kredx.com/. They made good returns initially but it all quickly unraveled during NPA mess and of course the pandemic.
I work for an e-commerce company and we've used something similar with clearbanc to pay for marketing spend - they hook into your stripe and use 'AI' to work out eligibility, then take a percentage of the sales made to repay the loan. It's been great, allowing us to pay for much more marketing than our funding rounds would have allowed without having to sacrifce as much equity. Essentially you get to elastically scale your variable costs with demand.
Not my side of the business, but don't think it was anything different to their normal offer. It scales based on sales, so good sales in a month unlocks greater credit in following months.
The issue with turning monthly contracts into annual contracts is that folks on monthly contracts usually are there because they want to de-risk and pay for a couple of months as a test drive before forking up an annual contract. They’re inherently more likely to churn than customers on annual contract. At-least that was my observation working at different startups.
The pricing strategy of annual with 1-2 months free attracts a lot of long term retained customers.
Also monthly payments had other headache with credit cards getting declined. We spent a lot of energy chasing failed monthly payments.
A thought: presumably the institutional investors are going to be both better equipped and more eager to extract money owed to them, whereas a SaaS business is more likely to cut losses, offer discounts, deferrals, free months to customers facing hardship.
Does Pipe control and allow for those sort of factors? Is the client business on the hook for the revenue every month? Or does a customer of a business that sells its receivables through Pipe suddenly find themselves counterparty to (w.l. o. g.) BlackRock?
Huh, I'd previously thought that transfer of risk was an integral component of factoring, but apparently not:
> If the factoring transfers the receivable "without recourse", the factor (purchaser of the receivable) must bear the loss if the account debtor does not pay the invoice amount.[1] If the factoring transfers the receivable "with recourse", the factor has the right to collect the unpaid invoice amount from the transferor (seller).
Different terms and conditions on the contract will lead to different fees and discounts, etc.
Even in a scenario where the transfer specified "with recourse" there is no guarantee that the seller will still be solvent so there is a risk to the purchaser.
I wonder if that is actually a good idea for disruption that could also do a lot of good for underbanked and underprivileged.
Looks like Pipe offers a trading platform to bid and buy something kind of like a collateralized 'bond' (future monthly income).
I would assume you could bring the 'spread' down and thus the pay day borrower gets a lower interest rate (is spread the right word?)
Given the huge profit of predatory lenders there is room to lower rates.
Definitely big challenge that might not work is how to assign a risk rating to a single human with no banking/credit history. Maybe another idea could use ML & more consumer data to create fairer & more predictive credit ratings.
This is a sad statement and may be very true. It doesn't mean this product is good for anybody. It just means your entire business is essentially in debt to somebody else.
Matt Levine wrote about this topic on his newsletter yesterday. He went into more detail and a funny situation that came up, but from what I can tell Greensill (company he focused on) and pipe are doing very much the same business model.
"A basic dumb rule of thumb for big companies is that investors (1) do not like debt (ooh, scary debt), but (2) love accounts payable (ooh, you’re so powerful and so efficient with your cash, you can get your suppliers to wait a long time for payment so you can hang on to your cash). So transforming “debt” into “accounts payable” is a good accounting trick; it makes a company look more valuable, without actually changing anything of substance. Good accounting tricks are worth money, to big companies, and Greensill could profitably sell this trick."
I understand the time value of money and all that, but at a certain point it really feels like a waste to do all this financial voo-doo. Like, if a company wants to change from 30 to 45 day payment terms, I have to take my standard price if someone pays immediately, then adjust for 45 days, and possibly factor in that they won't pay on time anyways because they're a megacorp and have no reservations about stretching accounts payable on a small business. I can always sue them, but it'll be small-time lawyers versus big corporation lawyers, and I'll be burning the bridge if I do so. How much effort is spent trying to collect payment for no-BS "we performed to the letter of the contract, you agree, so pay us as the contract stipulates" situations?
It'd be nice if companies would pay at time of service, across the board, but any one company trying to do this would get the short end of the stick. While their suppliers would be enthusiastic, their customers wouldn't want to switch.
Unusally, I think Matt Levine's explanation is confusing.
> Big companies buy stuff from smaller companies, and have to pay for the stuff within, say, 90 days after delivery. Greensill pays the suppliers, say, 30 days after delivery, but at a discount; the big company now owes the payment to Greensill. It pays the full amount, to Greensill, 90 days after delivery. Greensill has effectively loaned money to the big company; the difference between the discounted price that Greensill pays and the full price it receives is effectively interest on that loan.
This seems backwards; the big company isn't borrowing anything. In conventional factoring small companies make these deals to get their cash early, and they give up a percentage as payment. It makes no difference to the big company, which pays the same amount after 90 days either way.
Unless... the big company is working with the finance company to actively sell these deals to their suppliers. In which case the big company will be getting a slice of the percentage fee paid by the small company.
Levine concludes:
> The thing about Greensill’s business is that it doesn’t sound that … hard? Like, once you have introduced a customer to the idea of supply chain finance, I am not sure why the customer should be particularly loyal to you. Anyone who offers a better rate, or the same rate but a better promise not to blow up, should be fine.
This emphasises the point that this is normally nothing to do with the big company. The small suppliers can go elsewhere. There's something I'm missing here, and I think Levine is too.
If a customer churns before the 12 month period that you traded, you have two options. You can rebate the capital you received upfront on a prorated basis for the churned period with no penalty or fees. Or, Pipe can auto-swap another contract to cover the rebate of the churned customer.
It’s a payday loan for businesses from what I can tell.
I see about 10 ads a day from these guys, so some more things I observed:
- They’re trying to build a capital market aspect on payday loans - essentially, turn “SaaS subscription stock” into “SaaS subscription future” and let people trade it... except, that is a terrible investment with little to no upside. The company can go under, reduce prices, and in general a subscription worth $k is equivalent, at best, to holding $k in cash with no interest.
- So to make investors “buy”, you give them a discount. Which means, for all intents and purposes, there is interest. There is debt (where does accounts payable go on a balance sheet?) contrary to their marketing material.
Debt + interest, with your future earnings as collateral = payday loan. Plus some lipstick to distract you from this fact.
The "catch" is that they take a 6% rake off the annual amount.
This means you get 94% of the annual contract value. So for a $1,000 agreement, you would keep $940. Still a pretty good deal if you ask me.
Its also pretty nice because they calculate it off of the extrapolated monthly term, which is already priced higher (usually) than the annual term. What i mean by this is how often have you seen a SaaS service that sells a product for $99 per month, OR $999 per year? Pretty common, right? Well in this case the SaaS is already offering the customer a 20% discount for paying annually upfront.
But in the case of Pipe, they take the $99/mo customer, extrapolate the total they will pay for the year out to $1,188. That is what they pay you out on, so they take a 6% rake from that, which means the company gets $1,116.72. That's higher than the $999 they ask for annual agreements with customer's directly. So it's a pretty good deal for the company.
I love seeing ideas like this that seem like a clear win-win. I’m a little nervous about what the fees might be for this service. I wish it was more transparent so you know what to expect. Assuming the fee is reasonable, this seems like it could be a great idea for both sides.
The first thing I saw thought when I saw this is, liquidity for other industries should but just as simple. Unfortunately liquidity for most businesses is a complex zoo of companies that want to fuck you out of your cashflow.
> no debt
You get money now for money you are expected to give back later. That's debt. (It's not a loan as such.)
> no discounts
Their own screenshots show an example where you only get 94% of the expected annual dollar value of your contracts. That's a discount. (That you grant to your investors, not to your customers.)