It’s a payday loan for businesses from what I can tell.
I see about 10 ads a day from these guys, so some more things I observed:
- They’re trying to build a capital market aspect on payday loans - essentially, turn “SaaS subscription stock” into “SaaS subscription future” and let people trade it... except, that is a terrible investment with little to no upside. The company can go under, reduce prices, and in general a subscription worth $k is equivalent, at best, to holding $k in cash with no interest.
- So to make investors “buy”, you give them a discount. Which means, for all intents and purposes, there is interest. There is debt (where does accounts payable go on a balance sheet?) contrary to their marketing material.
Debt + interest, with your future earnings as collateral = payday loan. Plus some lipstick to distract you from this fact.
I see about 10 ads a day from these guys, so some more things I observed:
- They’re trying to build a capital market aspect on payday loans - essentially, turn “SaaS subscription stock” into “SaaS subscription future” and let people trade it... except, that is a terrible investment with little to no upside. The company can go under, reduce prices, and in general a subscription worth $k is equivalent, at best, to holding $k in cash with no interest.
- So to make investors “buy”, you give them a discount. Which means, for all intents and purposes, there is interest. There is debt (where does accounts payable go on a balance sheet?) contrary to their marketing material.
Debt + interest, with your future earnings as collateral = payday loan. Plus some lipstick to distract you from this fact.