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It identifies passengers that are not price sensitive. Price sensitive customers are subsidized in all airlines by overcharging customers that are not price sensitive (e.g. business class).


Someone at Wizz skipped the statistics lesson on variance. There is no way an adblocker accurately identifies price sensitivity outside of qualitative handwaving.


Why not? It seems at least somewhat plausible that people who know about ad blockers are technically savvy and technically savvy people do better in the job market, therefore higher income and lower price sensitivity.


Correct. Your comment is qualitative handwaving, an armchair speculation that sounds plausible. Is that enough justification to pend off eventual discrimination lawsuits? I personally doubt it.

Very few companies have the analytics maturity to use A/B testing in production to prove your hand-waving assertion without the effect failing sensitivity checks. And by very few, I point to the ones that hire economists and eocnonetricians en masse as having an inkling and trying to work this out in the ad tech space.


>Correct. Your comment is qualitative handwaving, an armchair speculation that sounds plausible.

As the saying goes, what is asserted without evidence, can be dismissed without evidence. You rag on people for doing "qualitative handwaving" and "armchair speculation", yet you make the claim of "There is no way an adblocker accurately identifies price sensitivity" with nothing but "qualitative handwaving" and "armchair speculation".

>Is that enough justification to pend off eventual discrimination lawsuits? I personally doubt it.

Obviously nothing can fend off "eventual discrimination lawsuits", because anyone can sue for any reason. That said, I find it really a reach to say that discriminating based on ad-blocker status would be construed as discrimination against a protected class in a court of law.

> Very few companies have the analytics maturity to use A/B testing in production to prove your hand-waving assertion without the effect failing sensitivity checks.

Right, that's why I said it was plausible, not that it was a rigorously proven theory.


On the other hand they're flying Wizz Air which is a budget airline so they've implicitly demonstrated their price sensitivity regardless of ad-block usage.


> There is no way an adblocker accurately identifies price sensitivity outside of qualitative handwaving.

Perhaps they are banking on this information becoming public knowledge, so it can become a signal? :)


Anybody flying Wizz Air is price sensitive.


On some routes, there are no alternatives to low-cost airlines if you want a direct flight. For example, when I flew from Prague to Milan a couple of months ago, the options were basically Wizz Air and Ryanair.


No alternative means the outside option is to not fly, so your price sensitivity is impacted.


We flew 200 euros cheaper to Portugal with TAP and a stop in Lisbon. And they operate flights daily rather than once a weeek. If you add lugagge, seats and other hidden costs, WizzAir stops being low cost.

Recently Wizz bought new Airbus 321 neo jets and operate quite cost competitive flights to Spanish islands, so we decided to put up with their crap for the time being.


Most of Wizz flights are short. Most people will be price sensitive for short flights. Why pay more for what is only two to three hours in a plane?


Yeah I came home in Italy today from Netherlands it was a 2:40 hrs flight on Transavia, and I had a realisation that I don’t have the age anymore for these kind of airlines and I think I will try to find a better , larger, quieter airline and class from next holiday, it was really hard today, I had a guy next to me that would have needed 2 seats and I couldn’t find a way to seat comfortably to give him space, had to have half body outside in the middle lane , and try to fit back when someone had to pass to go to bathroom, these airlines are shrinking planes like hell and it’s becoming painful


My solution is to avoid flying altogether! I can go many places by car or high speed rail, I can videoconf with anyone in the world; there better be a damn good reason I really must get on a plane and I will get myself a good seat when I do.


Yeah but it still takes 2-3 days to get from Amsterdam to Naples by train, if I had unlimited days off I would do it, but if I have days off that are counted I would rather spend them with the family instead of on a train, another think would be to travel while working, I guess I will try to ask my a employer if that would be a thing to let me do that next time


That's quite a journey, sure, but seeking agreement on working on the train (with a first class seat on a HST that's certainly possible) is a great solution. Maybe meet family in the middle, and force older family members figure out how to VC (been there ;)). Unavoidable travel such as seeing relatives is also a good reason to shell out for good seat on an airplane.

The point isn't (just) to avoid air travel, also to avoid those shitty Ryanair/WizzAir/Easyjet seats/travels ;)

I used to travel between Amsterdam and Lyon, the KLM flight was so much better than Easyjet, in every respect. I didn't have a lot of money, but that splurge on KLM was worth it.

Also, business and holiday travel where I'd seek the easiest wins in terms of just not flying.


Charge fat people more?




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