Someone at Wizz skipped the statistics lesson on variance. There is no way an adblocker accurately identifies price sensitivity outside of qualitative handwaving.
Why not? It seems at least somewhat plausible that people who know about ad blockers are technically savvy and technically savvy people do better in the job market, therefore higher income and lower price sensitivity.
Correct. Your comment is qualitative handwaving, an armchair speculation that sounds plausible. Is that enough justification to pend off eventual discrimination lawsuits? I personally doubt it.
Very few companies have the analytics maturity to use A/B testing in production to prove your hand-waving assertion without the effect failing sensitivity checks. And by very few, I point to the ones that hire economists and eocnonetricians en masse as having an inkling and trying to work this out in the ad tech space.
>Correct. Your comment is qualitative handwaving, an armchair speculation that sounds plausible.
As the saying goes, what is asserted without evidence, can be dismissed without evidence. You rag on people for doing "qualitative handwaving" and "armchair speculation", yet you make the claim of "There is no way an adblocker accurately identifies price sensitivity" with nothing but "qualitative handwaving" and "armchair speculation".
>Is that enough justification to pend off eventual discrimination lawsuits? I personally doubt it.
Obviously nothing can fend off "eventual discrimination lawsuits", because anyone can sue for any reason. That said, I find it really a reach to say that discriminating based on ad-blocker status would be construed as discrimination against a protected class in a court of law.
> Very few companies have the analytics maturity to use A/B testing in production to prove your hand-waving assertion without the effect failing sensitivity checks.
Right, that's why I said it was plausible, not that it was a rigorously proven theory.
On the other hand they're flying Wizz Air which is a budget airline so they've implicitly demonstrated their price sensitivity regardless of ad-block usage.
